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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Ilmu Administrasi dan Bisnis ETNOSIA : Jurnal Etnografi Indonesia MetaCommunication; Journal Of Communication Studies NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Media and Communication Science (JcommSci) Akuntansi : Jurnal Akuntansi Integratif Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations Public Administration Journal of Research Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Komunika: Jurnal Ilmu Komunikasi KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (JCOS)
Roziana Febrianita
Universitas Pembangunan Nasional "Veteran" Jawa Timur
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Journal : Jurnal Ilmu Administrasi dan Bisnis

 1 
LITERATURE REVIEW: PENGEMBANGAN STRATEGI PEMASARAN PARIWISATA DALAM MENINGKATKAN NIAT BERKUNJUNG WISATAWAN DI INDONESIA Rangga Prayogo; Roziana Febrianita
Jurnal Ilmu Administrasi dan Bisnis Vol 16, No 2 (2018)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

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Abstract

Tourism is a global industry that can revive a country through the foreign exchange gained to grow the Indonesian economy. The development of tourism in Indonesia is still experiencing many obstacles to develop it both the infrastructure sector and services that have not been maximized. It takes the development of tourism strategies to make tourists come to Indonesia. Strategy development is needed to support government programs in the maritime sector to optimize existing resources. Indonesia is a country with many beautiful islands, one of which is Sabang Island. Sabang Island is a small paradise owned by Indonesia that can be a destination for tourists to visit both local and foreign. With the development of tourism strategies are expected to increase local people's income. The development of a tourism strategy consisting of e-wom, destination image, and travel motivation is very important to attract tourists. From this phenomenon, researchers see the relationship between the two through a literature review and literature approach to see the relationship between the development of tourism strategies and tourist visiting intentions. This paper provides definitions, domains, dimensions and determinants of the development of tourism strategies and the intention to visit tourists on the island of Sabang to become a study article and can be continued for future research.Keyword: Indonesian tourism, tourism strategy development, tourist visiting intension. 
Co-Authors Ade Kusuma Aileena Solicitor Costa Rica El Chidtian Aldi Purnomo Angelique Lady Yulietta Angie Arni Giovani Sianturi Anisa Aprelia Nur Khotimah Annas Kholif Khoirulla Arista Pratama Arkhan Haikal Astrini Aning Widoretno Azzahra Nasya Safania Ardiantha Cindy Sekar Nirwana Clarissa Desiana Fay Wong Daniel Dwi Pangarso Diana Amalia Dwi Aprilisanda, Invony Dwi Prasetyo Wahyuningtyas Dwi Wahyuningtyas Dwiki Aditama Supangkat Endang Sholihatin Enricho Yoga Adhitama Erwin Kusumastuti Estu Kusumawardani Evita Dwi Setiani Putri Fairuz Salsabila Khusnannisa Fandi Nur Faizi Fatma Putri Nuriawati Ferdiansyah Adi Prasetyo Fibra Zelviana Gita Fildzah Izzah Billah Fitria Safiratun Nabilah Galuh Nilam Sari Gea Tamara Hapsari, Renitha Dwi Heidy Arviani Herlina Suksmawati Ika Korika Swasti Invony Dwi Aprilisanda Irma Eka Yuanasari Jessica Wiguna Kiki Hidayati Korika Swasti, Ika Kusnarto Kusnarto Kusumastuti, Erwin M. Chasan Amrulloh Maslikhah Surani Maudhy Sukma Permatasari Megahnanda Alidyan Mernawati Tri Pujiastutik mochamad putra kurniawan sudaraso Muhammad Afifudin Muhammad Hirzal Haque Muhammad Rendy Eflizar Julian Mustiawan Nabila Elvira Putri Nanang Haryono Noerazrie Imania Putri Nofah Yunita Amelia Nuryananda, Praja Firdaus Rangga Prayogo Reza Nurfaradila Ririn Ambarwati Rivenskly Fahreza Achmad Romadhona, Mahimma Selvina Rosi S.L Sheila Anindya Tsany Raihan Silma Mega Oktaviani Silvia Eka Ramadhani Sukirmiyadi, Sukirmiyadi Sulthan Abiyu Tranggono - Wibowo, Prihandono Widoretno, Astrini Aning Wulandari, Astri Yoga Eka Saputra Zainal Abidin Achmad